Page 69 of Bred By the Sheikh

“No. You sell what those things do to someone.”

She pointed her fork toward the courtyard.

“I didn’t care that someone carried a cold glass out here. I cared that it was waiting before I realized how thirsty I was.”

“And how would you show that?”

She thought while she chewed.

“A guest comes in from the heat. She reaches toward a table without even breaking conversation because the drink is already there.”

“That’s subtle.”

“It should be.”

She made another note.

“Or a family gets to a room and the connecting door is already open because they requested it. Nobody needs a staff member standing there saying, ‘Look how personalized we are.’”

I nodded slowly.

“The service disappears.”

“Exactly. That’s it.”

“What is it?”

“The bigger the luxury, the less the guest should have to notice the work underneath it.”

I leaned back.

Chrissy kept going.

“The campaign doesn’t need to keep proving that you can afford beautiful things. Everyone knows you can. It needs to show that your scale lets you pay attention better, not just bigger.”

I stayed quiet.

She pushed a loose strand of strawberry-blonde hair behind her ear and looked down at the page.

Chrissy lifted her head.

“What is it?”

I hadn’t realized how long I’d been quiet.

“It’s nothing.”

“That wasn’t a nothing face.”

“What does a nothing face look like?”

“It wouldn’t look that intense.”

She studied me.

“What were you thinking?”

“I was thinking that I’m going to use this.”