I look forward to working with you.
Best,
Jude
Hi Jude,
Thanks for sending this information, it was very helpful. Although I understood about a teaspoon of the coding info, the technology is impressive, and my research tells me your programmers are at the top of their game. I am confident that you have a lot of strength to leverage here, and with a strong marketing plan should see good growth.
Like programming, marketing is a blend of creativity, calculation, and strategy, and I find that knowing a bit more of the “behind the curtain” things about the company can help find the right tone for the campaign.
I’ve read that Codeify was founded by your older brother Jason, but that you’ve taken over since his accident. Can you tell me a bit of your history with the company? What are your goals, and how do they differ from Jason’s original ones?
I’ll have more questions for you as we move forward, but I think that’s a good place to start.
-Veronica
Veronica,
Yes, Jason founded the company ten years ago. He had a business background, and had done well in corporate finance, but when he and his wife Kelly had their first child, Jason quit to do something a little less soul-sucking and which allowed him more time with his family. With my tech background and his MBA, we decided to go into business together. Jason would be the CEO and handle the businessend of things, and I would be the tech lead and get to play in programming all day.
I never had much interest in being in charge, but here we are, and I’m very dedicated to making sure that we get back to where we once were—pulling in a strong profit and growing each year. We certainly have the innovation for it; it’s just a matter of making sure the scaffolding around this innovation is strong.
Unfortunately, my degree is in computer science, so there are many aspects of the business side of things that go way over my head. We’ve got a great finance person, a great HR person, a team of incredible programmers, but what we lacked before you was the vision to tell the world outside what we do.
I’m attaching the information on our newest custom app program, which we have yet to officially name. I’m very excited about this technology because it will be one of the fastest and most user-friendly custom app designing services on the market once we launch.
Let me know your first impressions and brainstorms,
Jude
Jude,
This is so cool! I’m honestly over here trying to think of an app that I would want made just because it looks really fun to build one. Now that I’ve seen you can design a huge range of beautiful app interfaces, I’m even more curious: what happened to your PowerPoint slides, my dude!
Thanks for sharing the information about Jason, too. I’m sure that’s been really hard on all of you, and having to take over a new role on top of that is a lot. Not to get too personal, butmy mother suffered a traumatic brain injury when I was a teenager, and it shook us all up pretty significantly, so I know the disruption, stress, and anguish that comes with TBIs. My heart goes out to you and to Jason’s family.
Can I just say, though, that having worked with a lot of different people in business, you are uniquely open to feedback and help in a way that I find refreshing. Although this change wasn’t one you wanted, I still think you will be great for the company.
After looking at the slides, what do you think of the namePixelPerfectfor the app development platform? It plays nicely on the company name, while also giving a sense of playful and flawless design. Let me know—we can brainstorm more, too!
I’m also including a short list of questions that might seem totally random, but I find that the tastes and vibes of leadership have a huge impact on the culture of the company. These will actually help me considerably in moving forward to make this campaign a perfect fit for Codeify.
-Veronica
Veronica,
I think PixelPerfect is, in a word, perfect. Everyone here thinks so, too. Why didn’t I think of it? You’re already crushing it!
Thank you for your kind words about Jason, and about me in this new role. I’m very much in a fake-it-till-you-make-it space but feel more comfortable in the position every day. I’m very sorry to hear about your mom. I hope that she is doing okay. Jason is dealing with seizures and some cognitive changes, mostly verbal. His speech is no longer very fluid,although he understands verbal communication just fine. Brains are wild.
The questions you sent were indeed very random, but I will indulge your marketing method and answer them each here.
Music I’ll put on at parties: This answer is embarrassing. “Alexa, play some music.” She usually chooses well for me, like Tame Impala, Anderson .Paak, Phoebe Bridgers, Kendrick, Frank Ocean.
