Strong visual branding and multimedia storytelling skills
Proven aptitude for building rapport with core demographic of women aged 18-40
Personal ties to Apollo members
Projected risk level of78-85%
While the Prism team is sympathetic to valid concerns raised by both agencies, our position remains unchanged. In-depth analysis suggests thatcompleteexclusion of Emma Han poses higher risks than controlled inclusion.
As seen in the aftermath of her interactions with Apollo in June, fans are prone to fill in the blanks with rumors and speculation. When not provided with a structured and plausible story, the public will invent one. Any level of concealment, whether intentional or perceived, is liable to damage the group’s image.
Our proposed solution is a proactive reframing of Emma’s brand, public persona, and connection to the group through her supervised involvement on the set ofSunshine 24/7.
Primary Recommendations:
Creative consulting role on production team, off-camera, minimal screen time
Emphasis on professional distance over personal relationships
Cross-platform rebrand: @jiye_unnie —> @emmajhan
Pre-approved, curated content only
We are confident that Emma’s skills and platform can be leveraged to benefit the group, build trust in the show’s authenticity, and boost agency-approved messaging. Your support is appreciated as we work to regulate all narrative arcs which overlap with the Apollo brand, especially at such a crucial junction.
