GO BIG OR GOURD HOME
A FRIENDS TO LOVERS ROMANCE
ONE
DYLAN
Somewhere between “search engine optimization” and “click-through-rate,” my brain starts to hurt.
It’s not that I don’t appreciate everything Tricia has done for us. She’s been at Carver Family Pumpkin Patch two weeks, and our attendance is already double what it was last year.
But with words like, impressions, retargeting, and CTR, she might as well be speaking another language for how well I’m following her report.
There’s not enough coffee or apple fritters in the world for that. Though, thank God Chase brought both up to the barn for this meeting.
Lanie is the only one of us who seems to be following along.
Though it’s not for a lack of attention on Quinn’s part. The sad sack is hanging on to her every word as if she’s reveal which tight end will take his fantasy football team to the championship.
The poor guy has it bad.
“So what we’re seeing isn’t just more engagement and clicks. We’re building our base,” Tricia says. “They’re buying ticketsand signing up for tours. And that means more revenue for the farm.”
“Whoa.” Quinn’s eyebrows shoot up. “I don’t know much about analytics, but those look good to me, babe.” His cheeks go red. “I mean, Tricia. These numbers look great, Tricia.”
Chase and I exchange a smirk. Our big brother is a goner.
“They are good numbers,” Lanie says. “But if we want to stay in business we need more.”
“I’ve been thinking about that.” Tricia nods. “We could use some brand ambassadors or partners with large followings and different audiences to spread our reach to hit more of our target demographics.”
“Brand ambassadors? Partners?” My eyebrows shoot up. “What the hell does that mean?”
Tricia opens her mouth to speak, but Lanie waves her off.
“It’s no use,” she says. “ even if you use teeny tiny words, he’s still not gonna get it. None of them will.”
My cheeks burn. “I’m not stupid.”
“No one said you were.” Lanie grins in a way that says she could be telling the truth. She could also be lying. It’s hard to tell with her. “When it comes to designing a Zipline or building a stage, there’s no one better.”
“Thanks,” I grumble. “I think.”
That Mona Lisa smirk of hers is back. “But basically, Tricia is saying it would be good if we could strategically pick the people who post videos and photos about our place to get more word of mouth.”
“Oh. Yeah.” My brows knot together. We should definitely do that.”
“Why don’t we do that?” Chase asks.
“We’re working on it, but it doesn’t happen overnight.” Tricia pulls a face. “I wish I’d been up here longer so I knew more people.”
“You’ve already done so much,” Quinn says resting a hand on hers. “We owe you a lot.”
“It’s my pleasure.” Her cheeks flush. “It would be nice if we could get more traditional media out here too.”
“That’s tough,” he says. “The neighbors’ cousin owns the paper and Chad is fishing buddies with the owner of the radio station.”
“Damn.” Tricia frowns. “Those people have their hands in everything.”
